Paid Social Buyer
Available now
Staff Augmentation · Paid Media
Performance marketers who live inside your ad accounts — testing creative every week, scaling what works and cutting what doesn't, with a strategist reviewing every account. You keep the accounts. You interview, you choose.
Trusted By
Eight years of running paid media for e-commerce, SaaS and service businesses across the US and Europe — in their accounts, on their terms.
Problem → Solution
Most brands do not have an ads problem, they have a bandwidth problem. Here is what changes when a vetted buyer is in your accounts every day.
The usual options
With a dedicated buyer
Buyers work inside your Business Manager and Google Ads as users you control. Pixels, audiences and history stay yours.
Most accounts are limited by creative, not settings. Every buyer runs a weekly testing cadence of hooks, angles and formats.
A senior strategist reviews each account weekly, so one buyer never becomes one point of view.
Add a second buyer for Q4 or a launch and drop back after. Monthly, with no headcount on your books.
Dedicated Talent
Hire dedicated media buyers with zero overhead — flat monthly rates, no percentage of spend, no agency churn. Every role below is on the bench now.
Meta and Instagram accounts run on a weekly creative-testing rhythm — structured for scale, not for a screenshot.
Search, Shopping and Performance Max built around real buying intent, with feeds and landing pages treated as part of the account.
Spark Ads, creator whitelisting and a UGC pipeline that keeps fresh hooks going live before the last ones fatigue.
In-stream, Shorts and Demand Gen sequenced so video does the storytelling and remarketing does the closing.
Account-based audiences, lead-gen forms wired into your CRM, and attribution that follows the lead to pipeline.
GA4, server-side tracking and attribution kept honest, with dashboards that answer questions instead of raising them.
Turns customer research into ad concepts, angles and briefs — and iterates on the winners rather than starting over.
AI-assisted copy, landing page variants and content at the volume testing demands, with a human deciding what ships.
Engagement Models
Three shapes, all monthly, none of them a percentage of your spend. Pick the one that matches your accounts today and change it as they grow.
A media buyer
Best for One or two platforms with a clear monthly budget
One buyer working only on your accounts — testing creative weekly, pacing budget daily and reporting every Friday. The easiest way to start, and to add to later.
2 media buyers · a strategist
Best for Meta, Google and one more, run in parallel
One buyer per platform sharing a single testing roadmap, with a strategist owning the cross-channel picture and the readout.
2 media buyers · a creative · an analyst · a strategist
Best for Owning paid acquisition end to end
Buyers plus a creative strategist, an analyst and a lead strategist operating as one unit. You set the targets; the team handles everything from brief to readout.
Any shape, on your terms
Part-time
Around 20 hours a week — for smaller accounts and steady optimisation.
Full-time
40 hours a week in your accounts. The default for any shape.
Launch-based
A product launch, a Q4 push or a rebrand campaign with a defined end.
Long-term
A buyer who learns your account for years, not quarters.
Overflow
Extra hands inside your in-house team when spend or seasonality spikes.
Every model is a flat monthly rate after the first month — never a percentage of spend. Scale up, scale down or stop with notice.
The Process
Four steps. You make two decisions — who to talk to and who to hire — and we handle everything in between.
A thirty-minute call on your platforms, budget, offer and where results stalled. Bring your ad account, not a deck.
Two or three vetted buyers with results on your platforms. You interview them — we never assign anyone you have not met.
Account access granted, pixels and conversions audited, creative pipeline and reporting set up. Your buyer is in your Slack.
First tests are live inside the first week. Friday readouts, winners scaled, losers cut. Add a buyer any month — no re-hiring cycle.
Two decisions on your side. Everything between them is ours.
The Playbook
No black box. This is the operating rhythm every account on our bench runs on.
New hooks, angles and formats go live every week. Winners get budget; losers get cut before they burn it.
Daily spend checked against targets, with money moved between campaigns and platforms as performance moves.
Fresh audiences in, exhausted ones out, and exclusions kept clean so you never pay to reach existing customers.
Pixels, conversions API and GA4 checked weekly — optimising on broken data is just expensive guessing.
Where the click lands matters as much as the ad. Your buyer flags friction and works with your team on the fix.
One page: what we tested, what it did, what changed, and what runs next week. Numbers with a story.
Our Experts
Hand-picked professionals with years of industry experience. Interview any of them before you decide.
Questions
The things brands ask us most before booking a call.
Meta (Facebook and Instagram), Google Ads (Search, Shopping, Performance Max and YouTube), TikTok, LinkedIn and Pinterest. Most buyers are deep in two platforms and fluent in the rest; we match you on the ones you actually spend on.
Always. Your buyer works inside your Business Manager, Google Ads and analytics as a user you control. The accounts, pixels, audiences and history stay yours if we ever part ways.
No. One flat monthly rate per buyer, whatever you spend. Scaling your budget never scales our invoice.
No hard minimum. On the call we will tell you honestly whether a dedicated buyer is the right investment at your budget, or whether something smaller makes more sense first.
Your buyer writes the briefs, hooks and copy and runs the tests. If you have designers or editors, they brief them; if you do not, add a creative strategist or designer from the bench to the same team.
Most engagements start within a week: a shortlist in two or three days, you interview, and onboarding — account access, tracking audit, first tests — takes about 48 hours.
Always. You interview every buyer before they touch your account, exactly as you would an in-house hire. We never assign someone you have not met.
A Friday readout plus a live dashboard, and your buyer in your Slack or Teams. You will never have to ask what your budget did last week.
You get a straight readout of why, and a plan. If the fit is wrong we replace the buyer at our cost, with the strategist carrying the account context across.
Yes. Your buyer overlaps your business day, so budget decisions and creative approvals happen the same day rather than overnight.
One month. After that it is rolling — scale up, scale down or stop with notice. No annual lock-in.
Book a Call
Thirty minutes, straight answers, and a recommended platform mix and team shape — whether or not you work with us.
